At Fowler's, we partner with you to Make More Money and Have More Fun.
Here are some tips we'd like to share to help you be even more successful.
Fundraising events are a popular form of fundraising. While they can be great money makers for an organization, they can also be time consuming and expensive. The success of events depends on careful planning. (Yes, you should have a written event plan for every event you hold!)
To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan:
Before doing anything else, you must decide what the purpose of your event is. Is this truly a fundraising event? Or does it have other goals? Perhaps your organization may be hoping to raise money at the event, but the main function of the event is to gain publicity, or reach out to a new network. Many charitable events have more than one goal. Figuring out the details for your event will depend on knowing what goals you are trying to achieve.
In conjunction with the event host committee, organization staff, and key fundraisers, you must decide what amount of money you plan to raise at the event. If this is truly a fundraising event, then everything in the event plan will be geared to raising this specific amount of money. The amount you choose should be what you hope to net, that is, the amount you plan to raise after expenses are deducted. We have different products and price points to help with that.
Every fundraising event plan should contain a complete budget listing all of the expenses that will be required to hold the event. When selling candy, there are sometimes prizes associated with the sale, to provide incentive. Take into account your fundraising goal, ensuring that you raise that amount above and beyond all expenses. Be sure to leave a little extra room in your budget for unforeseen costs.
As part of your fundraising efforts, your event will most likely have an organization committee. Make sure roles and responsibilities are clearly outlined. And do the same for those who are selling the chocolate. Clarity ahead prevents confusion down the road. “
Who is the target audience for your event? Fowler's chocolates offers different bars, and custom options to help you appeal to your audience.
Work your calendar ahead, to give participants ample time to meet their sales goals.
Just like a new product, your event needs to be aggressively marketed to your target audience. Draw up an entire marketing plan to get the word out - create some anticipation with flyers, so that people know the event is coming.
Decide how much candy each participant needs to sell to meet your sales goals. Have a plan in place to replenish when people run out.
Create a flyer that helps your sales team present the goal of the sale. Connect the purchase to the desired outcome. "With the funds we raise by selling this chocolate, we'll be able to...."
One of the most oft heard complaints from contributors to charitable fundraising events is, “They never even said ‘thank-you.’” Ditto for your event volunteers. Make sure that you celebrate success at the end, and thank people for their support.