3rd Annual National Sponge Candy Day

September 01, 2017

3rd Annual National Sponge Candy Day

To celebrate, Fowler’s Chocolates will offer free samples of Sponge Candy at all its retail locations

Fowler’s Chocolates is thrilled to celebrate the history of Buffalo’s beloved Sponge Candy with the third annual National Sponge Candy Day, by introducing a new variation of its Famous Sponge Candy, a Milk Chocolate Sponge Candy Bar!

The new product is 2.25 ounces of Fowler's chocolaty goodness  made in milk chocolate with small bits of sponge candy throughout the bar. Owner Ted Marks stated "We are always looking for new and fun ways to present Sponge Candy, our R&D team came up with this idea and we made it work. The taste profile is similar to Sponge Candy, while offering a different texture experience. We are thrilled to have a brand new Sponge Candy product for all Western New Yorker to enjoy.  A year ago, Fowler’s introduced a new Sponge Candy item, with a single box with half milk and half dark chocolate Sponge Candy. It seemed fitting to continue the product launch tradition this year. We’re excited to launch this product on National Sponge Candy Day.”

To thank Western New Yorkers for their continued support, Fowler’s will offer samples of Sponge Candy and Fowler’s newest addition, a Sponge Candy bar, at each of their six retail locations on September 21.

After three years, the event has achieved significant traction. Everyone in the Sponge Candy community is finding a special way to celebrate, from fundraising events to Sponge Candy parties. “We’re delighted to see the special day get its own legs, and we anticipate this day will become one more thing to love about Buffalo,” said Ted. “Maybe someday we’ll see a Sponge Candy parade or festival. There’s really no limit to where this thing may go, given the local passion for this confection.” Ted continued.

“We’ve been making Candy for more than a hundred years, and we couldn’t do this without our customers and fans,” Ted reflected. “We appreciate that we have a shared passion for this local favorite.” Fowler’s has been the leading maker of Buffalo’s authentic and original Sponge Candy since its’ founding in 1910. Throughout its 107-year history, the company has grown in both reach and size, boosting its sales locally, nationally and internationally through its new retail store openings as well as its online store www.fowlerschocolates.com

Fowler’s has operated out of its 100 River Rock Drive factory since 1994. As a maker of fine chocolates, they offer a great variety of confections for wedding favors, fundraising, corporate gifts, and all things BuffaLOVE. Fowler’s is a year-round production facility making more than 30,000 pounds of Sponge Candy annually.

 To celebrate and enjoy samples, visit any of Fowler’s Store locations:

  • Factory HQ at 100 River Rock Drive "Sweet" 102 Buffalo, NY 14207
  • 746 Elmwood Ave. Buffalo, NY 14222 
  • 671 Main Street East Aurora, NY 14052 
  • 2563 Union Road Cheektowaga, NY 14227 
  • 2468 Niagara Falls Blvd. Tonawanda, NY 14150 
  • 314 Lake Street Hamburg, NY 14075 

About Fowler’s Chocolates

Dating back to 1901 when Joseph A. Fowler operated a sweets and confections stand outside the Pan American Exposition, Fowler’s Chocolates has been a staple in Buffalo’s food culture ever since. Fowler’s Chocolates operates seven area locations and its delectable specialties are also available for purchase online and at select retail outlets. For more information, visit www.fowlerschocolates.com.

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